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B2B Computer Hires Monogram Group for Major Rebrand

May 30, 2012

ADDISON, IL—B2B Computer Products LLC just announced that it recently hired The Monogram Group to create a major rebranding program designed to take the company to the next level. The move is in response to explosive growth that B2B Computer has experienced since its inception over eight years ago.

“As more and more people become aware of who we are, we also want them to know what we stand for-why we’re the IT product and solutions provider of choice for a rapidly expanding roster of new clients,” said Mike Theriault, B2B Computer’s president and CEO.

Monogram plans to hone in on the knowledgeable experts B2B Computer has in the technology sector while bolstering its industry leading customer service, expedited distribution cycle that competes with large competitors, a strict vendor and inventory-neutral sales policy and impeccable project follow-through.

“Once we’ve completed a project for a new client, we know we’ll have them for life,” Theriault said. “They can’t get the same level of trust, expertise and personal attention anywhere else. Monogram’s job is to let everyone else know it and we’re fully confident in their ability to align our brand with our long term business plan while propelling us ahead of the competition.”
Chicago-based Monogram, led by Scott Markman, is an internationally renowned and cohesive team of highly experienced professionals that have rebranded global companies such as Life Fitness, Mintel Market Research (UK) and Goldwind Wind Turbines (China).

“After thorough research, we’ve developed and started to implement the brand repositioning,” Markman said. “It’s exciting to work with such an innovative, nimble and rapidly growing company—B2B Computer is a perfect fit for the high level of analysis, strategy and creative skill that we bring to the table.”


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